What we mean by, “truly, for the people.”
As long as we can remember we have heard companies across industries use a common phrase: “for the people.” We love the sentiment, but we have always secretly wondered, “other than making a product or providing a service, what do they do that makes them for the people?”
We cannot speak for anyone else, but our mission is truly to be "for the people." How? Every decision we make is the one we feel is in the best interest of our customer. We are committed to that mission, even if it means sacrificing our potential gain as company. Nothing is more important to us than your satisfaction.
We are not in this just to make clothing. We are in this to make people feel as valuable as we can - no matter where they come from or what they look like. That is what we believe it means to be "for the people," and that is our commitment to you.
What we make
Contrary to Popular Belief makes timeless, minimal, premium-quality garments in the heart of Los Angeles. From the design and development of each style and fit to sourcing premium materials and working with skilled sewers, we are committed to providing the highest quality clothing we can.
Our mission is to be a brand that is “truly, for the people.” Everything we do - from ideation to to conception - is done with you at the forefront of our minds.
The Value
Making clothes in Los Angeles using premium materials from around the world comes at a cost. Because we are unwilling to compromise on the quality of the clothes we make, we have to find a way to accomplish our next priority: get them to you as affordably as we can. How? By bypassing a traditional wholesale-retail business model and distributing and marketing our products directly to you ourselves. In doing so, we are able to make collections of premium quality garments that are priced purely based on the cost of materials and labor.
"Truly, for the people."
A note from Connor, the designer
We have set out to do a few things with Contrary that we want you to know. First, we want to design and produce the highest quality garments we can with what we have access to here in the United States. Second, we want to serve every product to you in a way that is as thoughtful and personable as possible. Third, building on the first two goals, we want to make you feel as valuable as we can. You are the not the means to our end; your satisfaction is the end goal. Our hope is that Contrary will make you feel like the person you were created to be and empower you to live the life you were created to live.
Sincerely,
Connor
If you would like to know more about Contrary email Connor at connor@contrarytopopularbelief.co.